Varsha Bakshani

Experience Strategy Leader

Design at the intersection of
business, technology,
and user empathy.

Varsha partners with teams to navigate uncertainty, define vision,
and deliver experiences that drive both user value and business
outcomes, combining strategic thinking, systems design, and a
deep commitment to craft.

Previously at — Google, CHANEL, Microsoft
Focus — Experience strategy, design systems

Selected work

Case studies

Google Cloud dashboard project thumbnail

Cloud monitoring dashboard

De-mystifying AI for complex, data-heavy interactions.

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Microsoft Viva Topics project thumbnail

Viva Topics

Designing an AI-powered interface displaying multiple file types.

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CHANEL e-commerce project thumbnail

Elevating the luxury client experience

E-commerce design for a global luxury fashion house.

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Warner Music artist reporting project thumbnail

Artist reporting

Making music engagement data easier to explore, interpret, and leverage.

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Verizon unified account dashboard project thumbnail

Unified account dashboard

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Exxon Mobil control tower project thumbnail

Control tower

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About

With over a decade of experience shaping digital products at companies including Google and CHANEL, Varsha drives strategy, research, interaction design, and execution to create experiences that are intuitive, impactful, and built to scale.

She leads cross-functional teams, mentors designers, and collaborates closely with product, engineering, and business stakeholders to turn complexity into clear, user-centered solutions — whether in AI-powered experiences, data-rich products, or enterprise platforms.

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  • Experience strategyExpert
  • Design systemsExpert
  • Cross-functional leadershipExpert
  • PrototypingExpert