Warner Music

Artist reporting

Warner Music partnered with a large creative agency to build the first experience for reporting metrics on artists, tracks, releases, and other music-industry data. UX issues made key insights hard to find and the overall experience complicated — the goal was to improve it and add features while still honoring the components in the original design system.

The process starts with users requesting the improvements and features they want to see. From there, our Product Owner confirms the right APIs exist with the data team while UX research begins alongside paper and lo-fi prototypes. After research synthesis, hi-fi prototypes are built, tested, iterated, and refined before development — followed by a real-data testing period once the feature ships to the development site.

Analytics UX Design systems Entertainment
01

Challenge

Key insights were hard to find in a complicated first-generation reporting experience, while any redesign still had to honor the existing design system.
02

Process

User-driven feature requests, API checks with the data team, and a full research-to-hi-fi pipeline — tested and refined before development, then validated again with real data.
03

Outcome

Usage data showed an increase in new users with a decrease in session time — plus strongly positive qualitative feedback.
Warner Music artist reporting dashboard showing streaming performance for a track

Streaming performance report

Mobile experience

Mobile screens for artist profile, following list, and territory creations

Artist profile, following, and territory creations

Design artifacts

Hand-drawn ideation sketches for filters and streaming source charts
Ideation
Competitive feature audit across Airbnb, Amazon, Expedia, Google, Trulia, and Walmart
Feature audit
Wireframe iterations of the filter panel
Wireframes
Feature prioritization matrix scored by impact and effort
Feature prioritization
Hand-drawn graph option sketches for streaming sources
Graph options
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