Verizon
Verizon customer communications are often extensive and relate to several experiences at once. A customer should be able to find whatever information they're searching for easily, in one place — but Verizon's extensive product and service catalog also spans a variety of sub-companies, each affecting the overall experience and backend infrastructure differently.
Through multi-team collaboration, we ran an end-to-end UX process: mapping existing user journeys within our experience and our competitors', focusing on what was hurting sales, and presenting internally to stakeholders. From there we ran design studios, built feature matrices, and worked closely with UX research to inform each iteration.
Customer journey map
Process
Primary information architecture
Design artifacts