Verizon

Unified account dashboard

Verizon customer communications are often extensive and relate to several experiences at once. A customer should be able to find whatever information they're searching for easily, in one place — but Verizon's extensive product and service catalog also spans a variety of sub-companies, each affecting the overall experience and backend infrastructure differently.

Through multi-team collaboration, we ran an end-to-end UX process: mapping existing user journeys within our experience and our competitors', focusing on what was hurting sales, and presenting internally to stakeholders. From there we ran design studios, built feature matrices, and worked closely with UX research to inform each iteration.

Dashboard design Journey mapping Enterprise
01

Challenge

Verizon's communications span many products, services, and sub-companies — customers needed one place to find whatever they were looking for, across a fragmented backend.
02

Process

Multi-team journey mapping against our experience and competitors, design studios, feature matrices, and close collaboration with UX research to inform each iteration.
03

Outcome

Two new interrelated products — the Account Activity Hub and Unified Account Dashboard — plus an improved cart, sign-in flow, and upfront product-availability messaging.
Verizon unified account dashboard customer journey map across Buy, Get, and Use stages

Customer journey map

Process

Primary information architecture map for the wireless app customer

Primary information architecture

Design artifacts